What is the significance of using HTTPS instead of HTTP?

Master the CIW Site Development Associate Exam with targeted study tools, including flashcards and multiple-choice questions. Each question comes with hints and explanations to ensure you're fully prepared for exam day confidence!

Using HTTPS instead of HTTP is significant primarily because it encrypts the data exchanged between the user's browser and the web server. This encryption ensures that sensitive information, such as personal data, login credentials, and payment details, is protected from interception by third parties, such as hackers. The use of HTTPS helps maintain data integrity by ensuring that the transmitted information cannot be altered or tampered with during transit.

In addition to enhancing security, HTTPS also builds user trust, as many web browsers indicate secure connections through visual cues, such as a padlock icon in the address bar. This reassurance can lead to higher conversion rates for businesses that require customers to submit sensitive information.

The other options may address certain aspects of web performance and visibility, but they do not capture the fundamental purpose of HTTPS, which is centered around security and data protection.

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