What does a "backlink" represent in SEO?

A backlink, also known as an inbound link, represents a link from one website to another. This is a crucial concept in Search Engine Optimization (SEO) because backlinks are used by search engines as a ranking factor to determine the authority and relevance of a web page. The more backlinks a website has from credible and high-quality sources, the more likely it is to rank higher in search engine results. Backlinks signal to search engines that other content is valuable, which can greatly improve the original site's search ranking.

In contrast, links from one section of a website to another pertain to internal linking, which helps with site navigation and user experience but doesn't carry the same weight in SEO as backlinks do. Therefore, while internal linking and strategies for increasing page views are important for overall website performance, they do not relate directly to the concept of backlinks and their role in improving search rankings.